SEO and blog setup
How to work with Penny, the AI SEO blog writer
Penny should turn the questions your customers already ask into useful website content. The best blog posts are not filler. They answer real buying questions, explain local service problems, and give your website more chances to be found.
Best first use: ask Penny for a 30-day content plan based on your services, service area, customer objections, and seasonal questions.
Need a smaller first test? Use the 15-minute Penny blog-ideas challenge to score today's five ideas, choose one real customer question and inspect the draft before anything goes live.
Give Penny these inputs
- Main services, service area, customer types, and high-profit jobs.
- Questions customers ask before buying.
- Problems customers search for when they are close to needing help.
- Competitor websites, local search phrases, and neighborhoods served.
- Voice rules: plain language, helpful, local, honest, and not overhyped.
Blog topics that usually matter
| Topic type | Why it works | Example |
|---|---|---|
| Problem diagnosis | Matches urgent search intent. | "Why does my pool keep turning green in Arizona?" |
| Cost explanation | Builds trust before the sales call. | "How much should a pool repair cost?" |
| Comparison | Helps buyers make a decision. | "Salt system vs chlorine tablets for Arizona pools." |
| Local guide | Targets service-area searches. | "Pool service in Queen Creek: what homeowners should know." |
| Checklist | Easy to share and repurpose. | "Before you hire a pool service company, check these 7 things." |
Prompt Penny like this
Build a 30-day SEO content plan for my small business. Focus on customer questions, buying intent, local service area pages, and seasonal issues. For each article, give me the title, target search phrase, reader problem, outline, internal link idea, and the social post Sonny should create from it.
Make Penny and Sonny work together
Penny should create the deeper website article. Sonny should turn each article into short social posts, reels captions, carousel ideas, and weekly tips. That keeps the blog and social media aimed at the same keywords and customer problems.
What to avoid
- Do not publish thin posts just to fill a calendar.
- Do not stuff keywords into awkward sentences.
- Do not write about broad national topics if your business sells locally.
- Do not let AI invent service claims, code requirements, warranties, or prices.
Based on hands-on small business use and the official Marblism help materials for Penny and content workflows.