Social media setup
How to work with Sonny, the AI social media manager
Sonny is strongest when he has a clear audience, a posting rhythm, examples of your voice, and real business material to work from. The goal is not perfect branding. The goal is consistent useful posts that make the business look active, helpful, and trustworthy.
Best first use: give Sonny 10 photos or videos, 5 examples of past posts, and a simple weekly content mix.
Choosing the profile Sonny should learn from? Use the free Tone Link scorecard to compare current activity, voice consistency and useful visual examples before saving the URL.
Connecting more than one social account? Use the free Marblism workspace and account mapper to keep each brand separate before you authorize Sonny.
Adding your logo to every Sonny post? Run the browser-only Sonny logo checker first, then enable the two documented settings and inspect one unscheduled post.
Give Sonny these inputs
- Business description, service area, ideal customer, and main offers.
- Brand voice examples: casual, expert, funny, direct, local, or premium.
- Photos, videos, before-and-after images, job-site clips, testimonials, and FAQs.
- Seasonal topics, promotions, events, common customer mistakes, and local news triggers.
- Posting rules, words to avoid, claims to avoid, and approval rules.
Recommended weekly mix
| Post type | Purpose | Example |
|---|---|---|
| Problem post | Show you understand the customer's pain. | "If your pool turns cloudy after a heat wave, check these three things first." |
| Proof post | Show real work, not generic marketing. | Before-and-after photo with a short explanation. |
| Helpful tip | Earn trust with practical advice. | One maintenance tip a homeowner can use today. |
| Offer post | Invite action without sounding desperate. | Book, call, try, download, ask a question, or request a quote. |
| Local relevance | Make the post feel current and human. | Weather, events, neighborhood issues, or seasonal demand. |
Prompt Sonny like this
Create 7 social posts for this week. Use my uploaded photos and videos when possible. Keep the tone helpful and direct. Each post should have a strong first line, one clear point, and one light call to action. If a post mentions Marblism, use a simple line at the bottom that says my social media is powered by Marblism and invite people to try it through my link.
Make Sonny proactive
Sonny can be more useful when he watches for patterns: weather changes, seasonal demand, industry news, local events, holidays, customer objections, and recurring questions. The better instruction is not "make posts." It is "watch for things my customers should know and turn them into posts."
What to avoid
- Do not make every post about the software or the company.
- Do not use generic stock-style captions when real job material is available.
- Do not let Sonny post facts about prices, guarantees, or availability unless the details are current.
- Do not judge Sonny only by likes. Track clicks, replies, saves, DMs, and leads.
Based on hands-on small business use and the official Marblism help materials for Sonny and social media workflows.